|Review| MILANI eyeshadow primer

When it comes to eyeshadow primers, I admit I’m not experimental with it. For as long as I could remember I had always use Urban Decay Primer Potion (UDPP) until December last year, when my almost finish UDPP started to dry up & the tip of the handle broke because ugh, strong grip. 😆

I was in Watsons mid-Dec 2019 when I suddenly stood in front a whole section of Milani products! Since when?! Regardless, I was mildly amused to discover that this drugstore brand which (I thought) used to be very popular among beauty blogging community in late 2000s finally made it’s way into our shore. Back then, my only access to Milani was the swap community on MakeupAlley. However on Boxing Day ’19, I learned from L’officiel MY magazine that Milani was indeed just launched in Malaysia.

from my copy of L’officiel Malaysia Dec19/Jan20 issue.

Simply called Milani eyeshadow primer, the name is as straightforward as it could be. It’s a “lightweight, invisible finish” that “works on all skin tones” kinda primer. Yep, yep and yep; except I can’t really say the last part for everyone’s lids but personally, it does work on my not-oily-but-often-sweaty dark toned eyelids. I dare say, the formula works for me as well as UDPP and guess what? I’ve checked and compared both products’ ingredients and they both look soo similar~

In terms of packaging, I’ll be the first to say it doesn’t look exciting at all compared to UDPP’s Original tube in Urban Decay’s signature purple. Yet what makes up for its basic black & grey look, is it’s practicality of the packaging. I mean, who needs a doe-foot tip applicator when you could conveniently squeeze the amount of primer you desire, then blend it well using your God-given fingers? Practical AND hygienic. Yes.

in shade 01 NUDE. Looks too light here but actually blends well on my eyelids.

Available in select Watsons, it’s retail price is rm40 for a tube of 9ml. That is almost half the price but double the size of 5ml UDPP. Will I repurchase it? Well that depends; I personally like both Milani eyeshadow primer and UDPP and since one product could usually last a year, either primer is worth spending for.

Have you tried MILANI eyeshadow primer in 01 NUDE? If you have, let me know what you think about this budget beauty babe. *winks*

-Hanna-

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